Conducted an in-depth Google Analytics audit including user flow and behavioral analysis to identify e-commerce checkout pain points. Implemented a one-page checkout interface and defined guidelines for the redesign of the homepage, categories, and product pages.
Ecommerce Conversion Rate increased by 23%.
Average Order Value increased by 13%.
Social Ads Training
Ran in-depth training sessions on Facebook & Instagram Ads with topics covering overall strategy, Business Manager account structure, pixel and events, Shopify catalog manager set-up, custom conversions, audience targeting and remarketing, setting up campaigns, monitoring and reporting, content creation and ad copy optimization.
Return on ad spend of over 3 for all campaigns including broad audience targeting.
Global eCommerce revenue increased by 211% since the launch of the campaigns.