Quality scarves and accessories
2019 - Ongoing

An accessory brand founded in 2012, Moismont is renowned for its selection of high-quality scarfs, ponchos, and shawls.

Each piece is crafted using traditional Indian weaving techniques to ensure the ultimate feel-good factor and soft coziness.

UX Optimization

Conducted an in-depth Google Analytics audit including user flow and behavioral analysis to identify e-commerce checkout pain points. Implemented a one-page checkout interface and defined guidelines for the redesign of the homepage, categories, and product pages.

Ecommerce Conversion Rate increased by 23%.

Average Order Value increased by 13%.

Social Ads Training

Ran in-depth training sessions on Facebook & Instagram Ads with topics covering overall strategy, Business Manager account structure, pixel and events, Shopify catalog manager set-up, custom conversions, audience targeting and remarketing, setting up campaigns, monitoring and reporting, content creation and ad copy optimization.

Return on ad spend of over 3 for all campaigns including broad audience targeting.

Global eCommerce revenue increased by 211% since the launch of the campaigns.

Next Project
The style and food of contemporary Beirut