The style and food of contemporary Beirut
2020 - Ongoing

The first creative Lebanese restaurant of its kind in Paris.

Serving high-end healthy comfort food, the inside of Liza features contemporary white interiors with Moorish-style alcoves, mashrabiya with arabesque motifs, and scintillating touches of copper for a modern Middle Eastern touch.


UX Optimization

Redesigned the website’s homepage to showcase the launch of delivery and click & collect services. Set up Zelty, an online ordering widget that is connected to the Stuart delivery system, as well as the Stripe payment platform. Customized the colors of the ordering widget to match the website’s design.

Ecommerce Conversion Rate of 24% on the very first day of the launch.

Email Marketing

Redesigned the newsletter to make it mobile-friendly and more dynamic. The new look includes catchy subject lines and delivery optimization to immerse targeted audiences into the brand storytelling through recipes on Instagram, a Middle-Eastern themed Spotify playlist, custom-made downloadable illustrations for kids to color and a link to the chef’s cookbook on Amazon.

30% Higher Email Open Rates.

71% Higher Click-Through Rates.

Next Project
Institute for communications and advertising