Developed and deployed a pre and post-opening marketing strategy that was created with a design story in mind that truly reflects the flair of the local community. The language was carefully crafted to entice out of town travelers wishing to experience more than yet another trendy boutique hotel.

Developed and deployed a sustainable tag management plan. The plan included but not limited to: cross-domain tracking between the website and booking engine; enhanced e-commerce, goals and events tracking; channel grouping; referral exclusions; Accelerated Mobile Page compliance; Google Search Console and Google Ads integrations; and Google Data Studio dashboard setups.

Conducted an in-depth audit of Google Analytics including user flow and behavioral analysis to identify mobile users’ pain points during browsing and booking processes. Created wireframes and mockup designs for fixed click-to-call and click-to-book bottom tab bar on mobile view and monitoring of the implementation of an Accelerated Mobile Page (AMP) version of the standard homepage.

Created a unique voice and tone for Le Pigalle on social media. This started with a hyperlocal editorial line during the pre-opening stage and then gradually added carefully curated and thoughtfully edited guest-centric content generated from travelers from all over the world. Facebook & Instagram Ads were set up and managed to drive bookings from website visitors, increase guest loyalty and expand brand awareness of demographic, social and behavioral targeted audiences.